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Colin Fu is an Associate Professor in Education at the University College London (UCL) School of Management. He is currently the Programme Director for the MSc in Marketing Science. With his expertise in education and marketing, Colin focuses on enhancing the learning experiences of students in the field of marketing. His research interests encompass various aspects of marketing science, including data analytics and consumer behavior. Colin's contributions to the academic community are recognized through his involvement in teaching, curriculum development, and research initiatives that aim to bridge theoretical knowledge and practical application in marketing. He actively engages with industry partners to ensure that his teaching reflects the current trends and challenges faced in the marketing landscape.