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Dr. Hyatt’s research focuses on sport fans, specifically examining existing theories of fandom as published by fan researchers. His work explores atypical fans, such as those who continue to support a favorite team despite its relocation, fans who switch their loyalties to a distant team, and fans who cease to support a team altogether. Dr. Hyatt is a member of the North American Society for Sport Management and contributes to analyses in professional sport sales and promotion, as well as understanding sport consumer behavior.
This entry applies to the general Graduate Studies standard for departments such as English Language and Literature, History, Philosophy, and Sociology.