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Professor Cynthia Webster is the Head of the Department of Marketing at Macquarie Business School, Macquarie University, Sydney, Australia. She holds a PhD in Social Science specializing in Social Network Analysis from the University of California, Irvine, USA. Her current research interests focus on health networks, communication, branding, entrepreneurship, and consumer value. Dr. Webster has published articles in several academic journals, including the International Journal of Research in Marketing, Journal of Business Research, and Journal of Small Business Management. Additionally, she serves as an Associate Editor for the Journal of Consumer Behaviour and is a regular reviewer for top marketing journals. Over the past two decades, she has educated and trained researchers in social network analysis, conducting workshops both in Australia and overseas. Webster has also given lectures and consulted for various industry and government agencies, including the University of Calgary and Deakin University.
Applied to Department of Business (MBA Program).