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D. Bastiaans is a Research Assistant Professor at the Maastricht Science Programme within the Faculty of Science and Engineering at Maastricht University. His research focuses on statistical learning and its applications in marketing. He is involved in various projects that integrate the principles of statistics with marketing strategies to enhance effectiveness and efficiency. D. Bastiaans collaborates with both academic and industry partners, bringing together theory and practice to address real-world challenges. He has published several articles in reputed academic journals, reflecting his contributions to the field of marketing and applied statistics. His methodology often combines traditional statistical techniques with modern computational approaches, thereby offering innovative solutions to complex problems in data analysis and marketing efficacy.
The School of Business and Economics (SBE) encompasses departments like Organization, Strategy, Entrepreneurship, Finance, and Economics.