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Dan Schley is an Associate Professor at the Rotterdam School of Management, Erasmus University. His research interests broadly encompass the integration of psychology, economics, and marketing, with a particular focus on how individuals process information in decision-making contexts. His work employs experimental methods, including A/B testing, and complex statistical modeling to explore the determinants of judgment and decision-making (JDM). Schley’s groundbreaking research examines the relationship between subjective perceptions and seemingly objective numerical data. He aims to understand how subjective interpretations of an objective world can inform the development of theories and practical tools that aid individuals in navigating complex choices.
Rotterdam School of Management, Erasmus University • Rotterdam, Netherlands
Teaching and conducting research in marketing, with a focus on decision-making processes.
Department of Econometrics / MSc Econometrics and Management Science.