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Darren Kim is a Lecturer in Marketing at Macquarie University Business School. He employs an empirics-first data-oriented approach that delivers valuable insights into marketing dynamics. His notable research includes an award-winning co-authored paper, "Learning Data: Empirics-First Approach Relevant Knowledge Generation," published in the Journal of Marketing, which received the prestigious 2023 Shelby D. Hunt/Harold H. Maynard Award from the American Marketing Association. Kim's research interests focus on customer valuation, experience management, the interface of marketing and finance, and innovation in new product services. With over ten years of industry experience as a research executive in analytics, he brings a practical perspective to his academic endeavors, having collaborated with leading organizations including BBC Studios, Commonwealth Bank, Moody’s Analytics, and the United Nations. Kim also holds a PhD in Marketing, a Master's in Economics, and a Bachelor's degree in Commerce, underscoring his solid academic foundation and commitment to advancing marketing knowledge.
Macquarie University • Sydney, Australia
Lecturer in Marketing, focusing on empirical research methodologies.
University of Sydney • Sydney, Australia
Collaborating on research projects related to marketing analytics.
University of Sydney • Sydney, Australia
Delivered lectures on marketing subjects and contributed to academic curriculum development.
Applied to Department of Business (MBA Program).