Dr. Dave Bussiere

Biography

Dave Bussiere is an Associate Professor in the Marketing field at the Odette School of Business, University of Windsor. He holds a Ph.D. from the University of the West of England, Bristol, specializing in Marketing, which he earned in 2005. He also completed a Master's degree in Business Economics at Wilfrid Laurier University in 1997 and a Bachelor's degree in Business Administration at the same institution in 1988. His research interests include Consumer Behaviour, Internet Behaviour, Marketing Strategy, Word-of-Mouth, Internet Marketing, and Consumer Research. Bussiere has contributed to various marketing literature and is actively involved in educating students in his areas of expertise. He engages in research to explore different aspects of marketing strategies and consumer interactions, enhancing the understanding of these dynamics in business contexts.

Research Interests