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David Asch is a prominent academic at the University of Pennsylvania, where he holds multiple professorships in the Perelman School of Medicine and the Wharton School. He serves as the Senior Vice President of Strategic Initiatives and has previously held the position of Senior Vice Dean at the Perelman School of Medicine. His research focuses on understanding and improving the decision-making processes of physicians and patients in the context of medical choices, the adoption of new pharmaceuticals and medical technologies, and personal health behaviors, integrating elements of economic analysis, psychological theory, and marketing into the field of behavioral economics. With more than 500 published papers, Dr. Asch has significantly contributed to health services research, leading national centers that address health equity and racial disparities. His notable past appointments include Executive Director of the Leonard Davis Institute of Health Economics and Director of the RWJF Health & Society Scholars Program. He has been recognized with numerous awards for his contributions to medical decision-making and health services research, underscoring his status as a leader in the field.
University of Pennsylvania • Philadelphia, PA
Oversees strategic initiatives for the university.
Perelman School of Medicine • Philadelphia, PA
Led the educational and administrative functions of the school.
Penn Medicine Center for Health Care Innovation • Philadelphia, PA
Directed initiatives to innovate healthcare delivery and improve patient outcomes.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.