Dr. David Baxter

Associate Professor

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Biography

David joined the University of Southampton in 2014, having previously held a position as a Lecturer at Cranfield School of Management. His research focuses on innovation processes, particularly on how firms can innovate successfully. His current interests include Agile methodology and its application in public sectors, as well as the evaluation of customer insight methods in R&D contexts. David is also involved in teaching innovation management and digital business to MSc, BSc, and MBA students, as well as executives. He has varied consulting experience that helps teams develop their innovation potential and empowers companies to maximize their innovation growth.

Research Interests

Experience

Associate Professor

— Present

University of Southampton • Southampton, England

David teaches innovation management and digital business, focusing on equipping students with practical skills and insights.

Lecturer

— Present

Cranfield School of Management • Cranfield, England

David engaged in teaching and research in management, particularly related to innovation processes.