Dr. David Carter

Assistant Professor

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Biography

David M. Carter is an Adjunct Professor at the USC Marshall School of Business with a focus on sports business and strategic marketing. He founded the Sports Business Group in 1999 and has over a decade of experience consulting in the sports and entertainment industries. Professor Carter specializes in strategic marketing and has provided guidance to corporations, sports organizations, venues, law firms, municipalities, and individual athletes. Additionally, he is a recognized authority in sports business, frequently contributing expert commentary to national media. With numerous publications and interviews, he is noted for analyzing global sports markets and trends, emphasizing the significance of markets like China for the NBA's growth.

Research Interests

Sports Business Strategic Marketing Sports Management Media Analysis

Courses

Business of Sports Business of Sports Entertainment Consulting Project Management Organization

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.