Dr. David Craig

Associate Professor

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Biography

David Craig conducts research and teaches courses on global national media industries through the lens of creator culture and political economy, as well as cultural production and creator studies. His scholarship addresses issues of global, regional, and national political economy, cultural production, and platform studies, while mapping the progression of film and television from the 20th Century to the emerging competition surrounding streaming video platforms. He has published three books and a dozen articles focusing on the global Chinese creator industries and the wanghong entertainment phenomenon. Additionally, Craig serves as co-director of the dual master’s program in global communication in partnership with the London School of Economics and has been appointed as a visiting scholar at Harvard for the 2023-2024 academic year. Before his academic career, he was a Hollywood producer and television executive, having been responsible for 30 films, TV programs, web series, documentaries, and stage productions that garnered 70 Emmy, Golden Globe, and Peabody awards nominations.

Research Interests

Experience

Associate Professor

2015-09-01 — Present

University of Southern California • Los Angeles, CA

Researches, writes, and teaches courses about cultural and creative media industries management.

Awards

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Nancy Baym Book Award

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Book Award

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Global Fulbright Scholarship

Requirements for University of Southern California

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:20
Speaking
Required:20
Total
Required:90
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
GRE General
Prerequisites
Bachelor's degree in Engineering, Math, or Hard Science
Application Checklist
  • Online application
  • Official transcripts
  • Personal Statement
  • Resume/CV
  • Letters of Recommendation (not required for MS CS, but allowed)
Specialization Notes

GRE is NOT required for Master's applicants for 2025-2026.