Dr. David Gardner

Biography

David Gardner is a Professor Emeritus in Business Administration at the University of Illinois. He has a long-standing academic career with expertise in marketing, particularly in the domains of high technology and electronic commerce. His educational background includes a Ph.D. from the University of Minnesota and a Master's degree from the same institution, with an undergraduate degree from the University of Iowa. Throughout his career, Gardner has published extensively on topics related to marketing strategies, consumer behavior, and the implications of digital commerce. He is known for his analytical insights into marketing channel management and has contributed to several significant publications and conference proceedings in the field of information systems and marketing research. Besides his academic pursuits, Gardner has also acted as a consultant for various firms, leveraging his expertise in high technology and the retailing industry. He has served as an expert witness in cases involving consumer fraud and deception, showcasing his deep understanding of the marketing landscape. His dedication to education is reflected in his teaching interests, which focus on marketing strategy, entrepreneurship, and promotion management.

Research Interests