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David Rand is a professor at the Sloan School of Management at the Massachusetts Institute of Technology (MIT), specializing in behavioral science, particularly in the context of energy technologies. His research focuses on understanding how behavioral insights can drive behavior change and increase the adoption of sustainable technologies. He employs empirical methods to analyze how individuals make decisions regarding green marketing and public support for scalable low-carbon energy technologies. Rand's work has the potential to inform policies and strategies aimed at enhancing sustainable practices within society.