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Professor David J. Reibstein specializes in marketing, primarily focusing on topics related to brand equity, marketing metrics, and competitive marketing strategies. His research investigates how firms can effectively extend brand names and the financial implications of various marketing metrics. He has authored a significant publication, 'Marketing Metrics: Manager’s Guide to Measuring Marketing Performance,' which has become a foundational text in the field. David has a robust history of service in academia, including past chair of the Responsible Research in Business and Management initiative and executive director of the Marketing Science Institute. He is actively involved in consulting for major corporations like Google and Verizon, offering insights into marketing strategy and management. Recognized for his excellence in teaching, he has received over 30 awards, affirming his dynamic approach to education. Professor Reibstein holds a PhD from Purdue University and BS/BA degrees from the University of Kansas. He has been influential in shaping marketing education through his courses at Wharton.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.