Professor Dr. David Reibstein

Biography

David Reibstein is the William Stewart Woodside Professor of Marketing at the Wharton School of the University of Pennsylvania. He is a recognized expert in marketing strategy, focusing on brand equity, marketing metrics, competitive marketing strategies, and product line strategy. His extensive experience includes co-founding Bizrate.com and teaching at prestigious institutions such as Harvard Business School and Stanford University. David has served as a visiting professor at INSEAD in Fontainebleau, France. He is known for his engaging teaching style, earning recognition as one of Business Week's top business school professors. Through Wharton's Executive Education Programs, he has taught various transformational leadership initiatives aimed at equipping senior executives with strategic marketing skills. His research interests also encompass marketing ROI, Internet marketing, competitive marketing strategy, market segmentation, and brand choice behavior, providing insights that help marketers effectively segment their target audiences and develop unique brands.

Research Interests