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David Soberman is a Professor of Marketing at the Rotman School of Management, University of Toronto. He holds the Canadian National Chair in Strategic Marketing and serves as the Area Coordinator for Marketing. His research primarily focuses on understanding the operation of markets influenced by the exchange of information among organizations and their customers, as well as relationships within distribution channels, particularly in the context of innovations in markets. David has been integral to the Rotman Business Design Initiative, aiming to maximize the impact of innovation initiatives. Before joining academia, he held various positions in marketing management, sales, and engineering at Molson Breweries, Nabisco Brands Ltd., and Imperial Oil Ltd. David is experienced in the fields of advertising, branding, digital marketing, competitive strategy, and technological innovation.
Department of Sociology