Professor Dr. David Williams

Associate Professor

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Biography

David Williams is an associate professor and the head of his department at the University of Saskatchewan. His teaching interests include Introduction to Marketing, Retail Digital Marketing, and Integrated Marketing Communications. Williams focuses his research on various aspects of retail and digital marketing. He has authored several significant publications including studies on non-binary users and influencers, the value of digital disposal, and the effectiveness of parent strategies in children's purchase influence. His work has been published in respected journals, contributing to the understanding of marketing in digital contexts and the representation of diverse demographics in media. Williams is recognized for his academic contributions and is actively engaged in ongoing research.

Research Interests

Retail Marketing Digital Marketing Integrated Marketing Communications

Experience

Department Head

2015-01-01 — Present

University of Saskatchewan • Saskatoon, Saskatchewan, Canada

Leading the Department of Marketing, overseeing academic programs, and conducting research.

Requirements for University of Saskatchewan

Master Program

Requirements

GPA Requirement
Required:3
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:19
Reading
Required:19
Writing
Required:19
Speaking
Required:19
Total
Required:86
Duolingo
Overall Score
Required:120
Overall
Required:120

Prerequisites

Four-year undergraduate degree in a relevant discipline

Application Checklist

  • Official transcripts
  • Letters of recommendation
  • Statement of intent
  • CV/Resume

Specialization Notes

Standard university-wide graduate requirements apply to most arts and science departments unless otherwise specified by the program.