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David Williams is an associate professor and the head of his department at the University of Saskatchewan. His teaching interests include Introduction to Marketing, Retail Digital Marketing, and Integrated Marketing Communications. Williams focuses his research on various aspects of retail and digital marketing. He has authored several significant publications including studies on non-binary users and influencers, the value of digital disposal, and the effectiveness of parent strategies in children's purchase influence. His work has been published in respected journals, contributing to the understanding of marketing in digital contexts and the representation of diverse demographics in media. Williams is recognized for his academic contributions and is actively engaged in ongoing research.
University of Saskatchewan • Saskatoon, Saskatchewan, Canada
Leading the Department of Marketing, overseeing academic programs, and conducting research.
Standard university-wide graduate requirements apply to most arts and science departments unless otherwise specified by the program.