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Deborah O’Malley is a sought-after speaker and educator known for clarifying complex topics in marketing analytics. She teaches at the Smith School of Business at Queen's University where she leads executive workshops and has been recognized as a top-10 digital marketing influencer, particularly for her expertise in Conversion Rate Optimization (CRO). Deborah applies academic insights to achieve real-world impacts, helping brands increase leads, revenue, and conversions through data-driven experimentation. She holds a master’s degree from Queen’s University, specializing in behavioral economics and marketing psychology, with a focus on enhancing attention through persuasive messaging. Her work is published in various peer-reviewed journals and she has contributed to hundreds of digital publications globally. Additionally, she founded GuessTheTest, a leading library for A/B test case studies, and runs her own consulting firm, ConvertExperts.
Smith School of Business | Queen's University • Kingston, ON
Teaches marketing analytics and leads executive workshops.
Queen's University • Kingston, ON
Queen's University • Kingston, ON
Lycee Faidherbe • France
Department of Computing offers research-based, project-based, and course-based patterns.