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Debra Pierce is a Distinguished Teaching Faculty III at the School of Journalism and Mass Communication, University of Wisconsin-Madison. With over 20 years of marketing and strategic communications experience, Debra specializes in curriculum innovation in areas such as digital communications, strategy, public relations, and campaign management. She teaches various courses, including Media Fluency, Digital Media Strategies, Public Relations Strategies, and Strategic Communications Campaigns Capstone, emphasizing hands-on experiential learning and the Wisconsin Idea. Debra's professional background includes significant roles at top agencies and companies, including Burson-Marsteller and Kraft Foods, where she gained expertise in product introductions, event marketing, crisis communications, and corporate sponsorships. Her contributions to the field have earned her recognition, including the L&S Mid-Career Award for exceptional performance and leadership. Debra is also an enthusiastic supporter of all things related to the University of Wisconsin.
University of Wisconsin-Madison • Madison, WI
Teaches advanced courses in strategic communications with a focus on hands-on, experiential learning.
Department: Department of Computer Sciences