Dr. Demi Oba

Assistant Professor

Build a Statement of Purpose

Generate a tailored SOP for Dr. Demi Oba. Improve your application with a focused, well-structured draft.

Biography

Professor Oba studies communication and examines the effects of communication mediums on how people interact. He explores the effects of anthropomorphic brand voices on consumers' perceptions and relationships with brands. His work leverages experiments, text analysis, and large language models to gain a deeper understanding of how communication shapes consumer behavior. He earned his Ph.D. in Marketing from Duke's Fuqua School of Business and holds an M.Sc. in Marketing from Wilfrid Laurier University, along with Bachelor's degrees in Business Administration and Financial Mathematics from Wilfrid Laurier University.

Research Interests

Communication Consumer Behavior Anthropomorphic Brand Voice Marketing Strategies

Experience

Assistant Professor

— Present

Harvard Business School • Boston, MA

Teaching and researching topics related to marketing and consumer behavior.

Requirements for Harvard Business School

Doctorate Program
Requirements
GPA Requirement
Required:3
GMAT
GRE General
TOEFL
Total
Required:100
IELTS
Overall
Required:7.5
Prerequisites
Bachelor's degree or equivalent Strong quantitative and analytical background
Application Checklist
  • Online application
  • Transcripts
  • Letters of recommendation
  • Resume/CV
  • Statement of Purpose
  • Writing Sample (Optional/Recommended)
Specialization Notes

The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.