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Denise Baden holds a degree in Politics and Economics and a doctorate in psychology awarded in 2002. She has spent years in industry, running her own business and involved in script writing and film sales before returning to academia. Denise has worked in the field of social psychology for several years and joined the Southampton Business School in 2005, where she focuses on research and teaching in ethics, entrepreneurship, sustainable business, and corporate social responsibility for undergraduate and postgraduate MBA students. She has received notable awards, including the 2018 ESRC Outstanding Impact Business Enterprise Prize for her project 'Cutting Carbon Footprints in the Service Sector' and the Vice Chancellor's teaching award in 2011. Denise’s research interests include storytelling, climate communication, and the motivation for sustainable practices, often utilizing creative methods like fiction to engage audiences. She leads initiatives such as the Green Stories Project and is also involved with the United Nations Principles for Responsible Management Education, fostering ethical and sustainable practices in academia and beyond.
University of Southampton • Southampton, England
Engaged in research and teaching areas focused on sustainable business, corporate social responsibility, and ethics.