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Denitsa Petrova is a creative practitioner and lecturer in digital design with a focus on the intersection of digital media and public space. She completed her PhD in Digital Media Art at the University of Edinburgh, examining the potential of the social web as a catalyst for shared creativity in public spaces. With several years of experience in the creative industry, Denitsa teaches courses in User Experience Design, User Interface Design, and Digital Art. Currently, she directs the MSc programme in Digital Media Design. Her research explores tools for digital teaching and collaborative learning, with a particular emphasis on online pedagogy and the integration of generative artificial intelligence in academic and creative contexts. Denitsa is also engaged with PhD students, including Xiaozhuang Gao, contributing to the ongoing development of innovative education practices in digital media.
Department of Marketing