Dr. Dennis Fok

Biography

Dennis Fok is a professor at the Econometric Institute of the Erasmus School of Economics, Erasmus University Rotterdam. He obtained his PhD in 2003, focusing on advanced econometric marketing models. His research interests encompass applied econometrics with a particular emphasis on integrating innovative econometric methods to address marketing challenges. He specializes in modeling unobserved heterogeneity, non-linear models, and Bayesian statistics as they relate to consumer-level decisions. Additionally, his work involves the development of techniques for efficient estimation in high-dimensional data scenarios, particularly concerning choices amongst large sets of alternatives. His research has been featured in leading marketing journals such as the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing, as well as top econometric journals including the Journal of Econometrics, the Journal of Applied Econometrics, and the Journal of Business and Economic Statistics.

Research Interests

Experience