Dr. Devavrat Purohit

Biography

Debu Purohit is the Ford Motor Company Professor of Business Administration in the Fuqua School of Business at Duke University. He has served as Deputy Dean and Senior Associate Dean, and has also held the position of Associate Dean at Fuqua School. Prior to Duke, he was a professor at the Haas School of Business, University of California, Berkeley. Purohit completed his PhD at the Graduate School of Industrial Administration at Carnegie Mellon University. His research interests focus primarily on marketing technology products and durable goods. His dissertation, titled 'A Theoretical Empirical Analysis Product Obsolescence,' received the Dissertation Award from the American Marketing Association. He has also won the John von Neumann Award for his paper at the Institute of Operations Research and Management Science. His work has been published in leading journals, including Management Science, Marketing Science, the Journal of Consumer Research, and the Journal of Marketing Research. Additionally, he serves as an Associate Editor for Management Science and Quantitative Marketing Economics, contributing to the editorial boards of Marketing Science, the International Journal of Research in Marketing, and the Journal of Interactive Marketing.

Research Interests