Dr. Devavrat Purohit

Biography

Devavrat Purohit is the Ford Motor Company Distinguished Professor of Business Administration at the Fuqua School of Business, Duke University. He has served as the Senior Associate Dean for Faculty Affairs and the Associate Dean at Fuqua. Prior to his role at Duke, he was a professor at the Haas School of Business, University of California, Berkeley. Purohit earned his Ph.D. from Carnegie Mellon University's Graduate School of Industrial Administration in 1988. His research interests primarily focus on marketing technology products and durable goods. His dissertation, 'A Theoretical Empirical Analysis of Product Obsolescence,' received the Dissertation Award from the American Marketing Association. He is an Associate Editor for Management Science and Quantitative Marketing, and has been involved with the editorial boards of several prestigious journals, including Marketing Science and the International Journal of Research in Marketing. Purohit's work has appeared in top-tier journals such as Marketing Science, Management Science, and the Journal of Consumer Research, among others. His contributions to research are widely recognized in the marketing community.

Research Interests