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Dianne Cyr is a Professor Emerita in the Management Information Systems at the Beedie School of Business, Simon Fraser University. She earned her Ph.D. in 1993 and has been involved in academia since becoming an Adjunct Professor in 1994. In 1998, she played a foundational role in establishing the Management Technology Program at TechBC. By 2002, she became a full professor at SFU, where her research primarily focuses on website design elements and their effects on user trust, satisfaction, and loyalty. She has investigated how cultural and gender differences affect design preferences, contributing valuable insights to the field of e-commerce. Cyr has received multiple awards for her work, including recognition for her publications in respected journals. As the former Academic Chair of the Surrey MBA program and Academic Director of the Business Technology Management Program, she has significantly influenced both academic and industry standards in information systems. Following her retirement anticipated in 2024, she continues to impact the academic community through her research and teachings.
Department of Philosophy