Dr. Dick Mizerski

Professor

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Biography

Dick Mizerski is a distinguished academic known for his contributions to the fields of Marketing and Economic Theory. He holds a Doctor of Philosophy in Economics from the University of Florida and a Bachelor of Science in Business Administration from Northwestern University. Mizerski's research primarily focuses on marketing's effects on consumer behavior, with particular emphasis on advertising, sales promotion, and brand equity among children. His extensive experience includes holding positions at prestigious institutions such as the University of Western Australia, where he served as Emeritus Professor and previously as Chair of the Marketing Discipline. Mizerski has led significant research projects that explore factors influencing consumer decisions, including the impact of cultural context on marketing effectiveness. He has also consulted with the Federal Trade Commission on advertising strategies and policies. Throughout his career, he has been recognized for his work in advancing understanding of consumer psychology and has authored numerous publications in leading marketing journals.

Research Interests

Experience

Professor Marketing

2000-01-01 — Present

University of Western Australia • Perth, Australia

Led research and teaching in marketing, specializing in consumer behavior and advertising effects.

Chair Marketing Discipline

2004-01-01 — 2009-01-01

University of Western Australia • Perth, Australia

Oversaw the staffing and curriculum for the marketing discipline group.

Professor Marketing

1995-01-01 — 1999-01-01

Griffith University • Brisbane, Australia

Conducted research and taught marketing at a leading university.

Project Consultant

1981-01-01 — 1992-01-01

United States Federal Trade Commission • Washington, DC; Atlanta, GA, USA

Provided counsel on marketing strategies related to commission rules and consumer decision-making.

Assistant Professor Marketing

1976-01-01 — 1979-01-01

University of Cincinnati • Ohio, USA

Taught marketing and contributed to research in the field.

Requirements for University of Western Australia

Master Program
Requirements
GPA Requirement
Required:2.8
IELTS
Listening
Required:6
Reading
Required:6
Writing
Required:6
Speaking
Required:6
Overall
Required:6.5
TOEFL
Listening
Required:20
Reading
Required:20
Writing
Required:22
Speaking
Required:20
Total
Required:82
Prerequisites
Bachelor degree in a relevant field Personal Statement Curriculum Vitae
Application Checklist
  • Academic Transcripts
  • English Language Proficiency Proof
  • Personal Statement
  • References
  • Proof of Identity
Specialization Notes

Requirements are standardized across the Graduate School for most Master by Coursework programs at UWA.