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Dilip Soman is a Professor of Marketing at the Rotman School of Management, University of Toronto, and a Canada Research Chair in Behavioral Science Economics. He serves as the Academic Director for the Evening MBA and EMBA Programs and is the Director of the Behavioral Economics Action Research Centre (BEAR). His research focuses on the applications of behavioral science in consumer wellbeing and marketing policy. Soman teaches a massive open online course (MOOC) titled 'BE101X: Behavioral Economics Action' on EdX. He has expertise in behavioral economics, behavioral finance, consumer behavior, decision making, data-driven decision making, digital marketing, market research, and pricing strategies. Soman holds a PhD from the University of Chicago and an MBA from the Indian Institute of Management. His work encompasses the intersection of marketing and behavioral science, aiming to boost sales growth through effective advertising strategies and data-driven decision making.
Department of Sociology