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Dina Mayzlin is the Robert E. Brooker Professor of Marketing at the USC Marshall School of Business. Her research examines how businesses manage social interactions, focusing on advertising and communication strategies, the manipulation of online reviews, and the impact of online influencers. She has published numerous scholarly articles and has served as an Associate Editor for Marketing Science and Marketing Research. Awarded the INFORMS Society Marketing Science Long-Term Impact Award, her work has garnered more than 20,000 citations on Google Scholar. An accomplished speaker, Mayzlin has given keynote addresses at major academic conferences, including the Advertising Consumer Psychology Conference and the Interactive Marketing Research Conference. Before joining USC, she was on the faculty of the Yale School of Management, where she taught undergraduate, MBA, and doctoral courses.
USC Marshall School of Business • Los Angeles, CA
Teaches undergraduate, MBA, and doctoral courses, focusing on Marketing and related disciplines.
GRE is NOT required for Master's applicants for 2025-2026.