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Domen Bajde is a Professor at the Department of Business and Management at the University of Southern Denmark. He serves as the head of the PhD School in Business and Social Sciences. His primary research area is consumer culture studies, focusing on understanding the complexities of market transformations, digital consumption, and the interplay between technology and social life. Bajde is particularly interested in the ethical dimensions of consumption and consumer governance, examining how digital ownership and industry branding shape consumer experiences. His research not only addresses the dynamics of market behavior but also incorporates diverse perspectives from cultural theory, actor-network theory, and affect theory. Over the years, he has actively engaged in multiple peer-reviewed manuscripts and has participated in various workshops and seminars to disseminate his findings. With a strong commitment to the academic community, he has contributed to numerous committees and boards, driving discussions on essential topics such as blockchain-based digital collecting.
University of Southern Denmark • Odense, Denmark
Leading research and teaching in consumer culture studies and related fields.
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