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Don DeVeaux is an experienced industry leader in the automotive sector with a strong background in market research. He began his 20-year career at General Motors, focusing on manufacturing engineering, where he held various positions in product planning, brand management, and sales forecasting. After spending 18 years on the agency and supplier side of the business, he joined Allison Fisher, a leader in automotive demand and brand equity research. Following Allison Fisher's acquisition by the GfK Group, Don became the Managing Director of the Automotive unit, overseeing operations across 100 countries and leading a team of 300 associates. His passion for employee development led him to the Global Human Resources team where he was responsible for training activities for GfK's 13,000 employees. Don holds a Bachelor’s degree in Industrial Operations Engineering from the University of Michigan, Ann Arbor, and a Master’s degree in Management from Northwestern University.
Department of Psychology