Professor Dr. Donald Patchell

Biography

Don Patchell is an Associate Clinical Professor at the University of Chicago with over 30 years of experience in research data analysis and its application in major consumer packaged goods (CPG), retail, and foodservice industries. He has served in various roles, including as the Board President of the Chicago Chapter of the American Statistical Association and as the Program Director for the MS in Business Analytics at DePaul University. His previous experience includes being the Senior Vice President of Analytics at HAVI Group, where he played a key role in pioneering analytics implementations for clients such as McDonald's and Coca-Cola. Prior to that, he was the Director of Advertising Analytics at Sears, Roebuck & Co., focusing on optimizing media strategies to enhance return on investment. Don's academic credentials include a Bachelor of Science in Engineering from the United States Military Academy at West Point, a Master of Science in Operations Research from the University of Texas at Austin, and an MBA from the University of Kansas. He also served as a U.S. Army officer for 11 years, leading troops in South Korea, Germany, and the United States.

Research Interests