Dr. Donna Kantak

Biography

Donna Kantak is a Lecturer in the Scheller College of Business at the Georgia Institute of Technology, specializing in marketing. With a focus on practical applications of marketing theory, she engages students in learning through real-world case studies and contemporary business issues. Her academic interests encompass various aspects of marketing including consumer behavior, digital marketing strategies, and market research. With a commitment to building strong connections between theoretical concepts and their application in business environments, Donna often collaborates with industry partners to provide students with valuable insights and hands-on experiences. She is dedicated to fostering an interactive and inclusive classroom atmosphere, encouraging diverse perspectives in discussing marketing practices and trends. Her teaching philosophy is centered on empowering students to think critically and develop innovative marketing solutions that align with contemporary challenges in the field.

Research Interests