Professor Dr. Dora Wang

Biography

Dora (Yun) Wang is an Assistant Professor of Marketing at the Sprott School of Business, Carleton University. She holds a Bachelor of Management from China Agricultural University, a Master of Management from the Central University of Finance and Economics, and a PhD in Management from Carleton University. Her research primarily focuses on digital marketing, analytics, and business-to-business (B2B) marketing. Notably, she has published her work in esteemed journals such as the Journal of Consumer Affairs and Health Promotion International, and has contributed to Industrial Marketing Management and the Journal of Strategic Marketing. Dr. Wang is dedicated to understanding how management analytics can be integrated into B2B marketing strategies to bridge existing gaps in knowledge. Her ongoing research examines the impact of visual cues such as emojis, images, and videos on brand engagement in the B2B sector. Furthermore, she investigates health consumption promotion in the digital age, specifically how individuals navigate complex health information to make informed decisions regarding health-related products and services.

Research Interests

Courses