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Drazen Prelec is a prominent researcher in the field of Neuroeconomics, combining psychology and neuroscience to explore decision-making processes in behavioral economics. He has held faculty appointments at the MIT Sloan School of Management, Department of Economics, and the Department of Brain and Cognitive Sciences since 1991. Dr. Prelec received his Ph.D. in Experimental Psychology and an A.B. in Applied Mathematics from Harvard University. His research addresses significant areas such as risky choice, time discounting, self-control, and consumer behavior. He is known for his innovative work on normative decision theory and the exploration of empirical failures in decision-making, employing behavioral fMRI methods. His current research projects include the concept of 'self-signaling,' which aims to understand the power of non-causal motivation in human behavior, and the 'Bayesian truth serum' project, which develops scoring systems for evaluating judgments against an external truth criterion. Dr. Prelec's contributions to the field have been recognized through numerous distinguished research awards, including the John Simon Guggenheim Fellowship.