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Drew Margolin is an Associate Professor in the Department of Communication at Cornell University. His research focuses on the dynamics of quantitative aggregation and collective communication behavior, specifically how institutional discourse mechanisms shape production discourse. Margolin emphasizes the role of accountability, credibility, and legitimacy that social networks play in shaping observable discourse. His work investigates how social structural conditions encourage reason-based responses to facts and criticism, and how coordinated efforts can manipulate audiences to obscure facts during unpredictable events. He studies the impact of social pressure among large communities and utilizes natural experiments to observe behavioral changes in real-world contexts.
Department of Architecture