Dr. Drew Shackleton

Biography

Drew Shackleton is a seasoned strategist in media and entertainment with a specialization in data analytics and content strategy. He has experience working with some of the world’s top entertainment companies and collaborates closely with studio executives and data science teams to guide content distribution decisions. Currently, Shackleton serves as the Senior Director of Corporate Strategy and Content Optimization at Paramount Global, where he facilitates internal and external distribution of content across the company’s vast portfolio of brands, including CBS, Showtime, Nickelodeon, Comedy Central, and BET. Before joining Paramount Global, he led audience analytics at Sony Pictures in distribution. Shackleton began his career in entertainment at Disney's cable networks division during the peak of Pay TV. He also worked as a management consultant at Deloitte, where he supported Fortune 500 companies in the Technology, Media, and Telecommunications sectors. Additionally, Shackleton advises technology media startups, integrating his extensive industry knowledge to enhance their growth strategies. He received his MBA from the Wharton School at the University of Pennsylvania and holds a BA from the University of California, Los Angeles.

Research Interests