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Professor Duncan K. Fong is a distinguished member of the Smeal College of Business at Penn State University, specializing in marketing, statistics, and operations management. He has served in various leadership roles, including Chairman of the Marketing Department and Director of the Smeal Ph.D. Programs. A prolific researcher, he has published over fifty refereed articles in top-tier journals and holds fellowships in esteemed organizations such as the American Statistical Association and the Royal Statistical Society. Professor Fong has been an invited visiting scholar at numerous prestigious universities, including Yale, Columbia, and Duke. His academic endeavors focus on marketing research, marketing analytics, Bayesian analysis, and operations supply chain management. He is currently working on innovative methodologies for market segmentation and consumer preferences. Professor Fong has supervised numerous doctoral dissertations and master's theses, contributing significantly to the academic development of his students.
Smeal College of Business, Penn State University • University Park, Pennsylvania
Full-time faculty member with a focus on marketing and statistics.
Marketing Department, Penn State University • University Park, Pennsylvania
Led the Marketing Department, overseeing academic programs and faculty.
Marketing Department, Penn State University • University Park, Pennsylvania
Managed Ph.D. program and supervised doctoral students.
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