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Durga Nagarajan is a Lecturer in Marketing Analytics at the University of Glasgow's Adam Smith Business School. She previously held a position as an Assistant Professor of Marketing at the University of Southampton, where she also served as a Senior Tutor for the Undergraduate Marketing Program. Durga has received several nominations and awards for her teaching excellence. She earned her PhD in Marketing from Middlesex University, UK, and possesses a BA (Hons) in Advertising, PR, and Media from Middlesex University, Dubai, along with an MA in Marketing Communications from Middlesex University, UK. Her research interests encompass media communications, consumer behavior, behavioral economics, and strategic marketing driven by technology. Durga's work reflects a comprehensive approach to strategic problem-solving within these interconnected domains. She specializes in applying concepts from communications and consumer psychology, alongside artificial intelligence, to investigate the dynamic roles of technology, crisis management, and Diversity, Equity, and Inclusion in strategic marketing and organizational behavior.
University of Southampton • Southampton, UK
Conducted research and taught courses in Marketing.