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Duygu Keskin is an Assistant Professor in the Department of Industrial Engineering and Innovation Sciences at Eindhoven University of Technology (TU/e). Her research lies at the intersection of design, entrepreneurship, and sustainability, focusing on the dynamics of product innovation in sustainability-oriented new ventures. Duygu specifically studies how decision-making logics during the product and business development process influence key factors that explain value creation strategies in sustainability-oriented new ventures over time. By combining traditional and emerging decision-making theories, particularly causal and effectual logics, Duygu aims to deepen understanding of innovation and entrepreneurship in a sustainable context. She obtained her PhD from the Faculty of Industrial Engineering at Delft University of Technology (TU Delft) and holds a Master’s in Industrial Design and a Bachelor’s in Environmental Engineering from Middle East Technical University. Duygu's academic interests also extend to design entrepreneurship education, focusing on the role of serious gaming in teaching alternative decision-making theories, design approaches, and fostering design entrepreneurship among students.
Delft University of Technology • Delft, Netherlands
Conducted research, managed projects, and taught courses related to industrial engineering and design.
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