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Ed Nijssen is a Full Professor at the Eindhoven University of Technology, where he leads research in the fields of Technology Marketing and Innovation. He is part of the Marketing (ITEM) group within the School of Industrial Engineering. His expertise includes strategic sales and marketing, entrepreneurial marketing, and both radical and incremental innovations. Ed's research mainly focuses on marketing innovation, which encompasses product adoption, new product development tools, self-service technologies, and the marketing and sales interface with research and development. Additionally, he explores sales research, including sales organization and value selling techniques, as well as service research related to brand advocacy and innovation at the front line. His work emphasizes servitization, a process that involves developing and selling integrated business solutions and necessitates a fundamental change in organizational culture for achieving desired outcomes. Ed has contributed significantly to the academic community, authoring numerous publications in prestigious journals and receiving several accolades for his teaching and contributions to marketing research.
Eindhoven University of Technology • Eindhoven
Leading research in Technology Marketing and Innovation.
Specific departments like Industrial Design require a portfolio. Programs like Data Science and AI require a GRE-General test for certain international backgrounds.