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Edlira Shehu is a Professor at the University of Groningen, specializing in marketing analytics, digital marketing, advertising, nonprofit marketing, and e-tailing. She has extensive knowledge in leveraging data for marketing strategy development and implementation in both commercial and nonprofit sectors. With a robust academic background, she actively contributes to research in her fields of expertise and mentors students in advanced marketing principles and practices. She is affiliated with various academic committees and participates in conferences that focus on innovative marketing practices.
Standard Master's entry requirements for Economics, Business, Finance, Accounting, and Management departments within the Faculty of Economics and Business.