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Eirini Bazaki is a lecturer at the University of Southampton, specializing in Fashion Marketing Management. She graduated from the Saïd Business School at the University of Oxford and holds a PhD in Marketing from the Adam Smith Business School at the University of Glasgow. Eirini has a strong background in Management Research and Marketing Management with further qualifications from Aston University and Panteion University. Her research interests encompass Fashion and Luxury Marketing, Branding, and E-tailing, contributing to leading academic books and journals. Eirini actively collaborates with brands to develop strong identities and foster customer connections through digital channels. She has held multiple significant roles in educational initiatives, receiving various accolades including the Southampton Institute Arts Humanities HEIF Research Stimulus Fund in 2022 and the Vice-Chancellor's Award for Teaching Innovation in 2021. Furthermore, Eirini is a co-founder and co-director at Company@WSA and holds consulting positions with Linzi Wann.
University of Southampton • Southampton, England
Lecturer specializing in Fashion Marketing and Management.