Generate a tailored SOP for Dr. Ela Veresiu. Improve your application with a focused, well-structured draft.
Professor Veresiu studies how markets and the public and private sectors serve underrepresented consumer groups. Her research specifically focuses on consumer well-being and the interplay between market belonging and institutions, brands, technology, and identity. She has received numerous awards, including the Schulich Research Excellence Fellowship and has been recognized as one of the Top 10 PR and Marketing Communications Professors in Canada. Her notable research includes work on multiculturalism and ethnic consumer behavior, where she explores how minorities' cultures are often fetishized in consumption practices. She has contributed significantly to the Consumer Culture Theory, with her research published in top-tier academic journals.
Schulich School of Business • Toronto, Canada
Responsible for teaching and conducting research in marketing, focusing on consumer culture and branding.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.