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Elena Jiménez Romanillos is a PhD student and design researcher at Linköping University. Her research focuses on how consumers navigate packaging-free traditional grocery systems and the real environmental impact of everyday shopping habits. Her work addresses the pressing issue of food waste, particularly highlighting that the average household discards 70 kilos of food annually, which includes energy and resources wasted in production and transportation. She aims to understand the conditions that make packaging-free systems environmentally sustainable by examining everyday routines and choices. As a designer, Elena is committed to contributing to the development of grocery systems that are practical and efficient while promoting environmental sustainability. Her research includes rethinking store layouts, packaging solutions, and purchasing practices to support waste reduction and foster sustainable shopping habits.
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