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Eliana Naser is an Assistant Professor at the University of Glasgow, where she is involved in the School of Medicine, Dentistry & Nursing. Her work primarily focuses on the field of Nursing, with an emphasis on analytics in healthcare settings. She is committed to understanding user behavior through various digital tools, which aim to enhance the quality of nursing education and practice. Eliana collaborates with both academic and industry partners to foster innovative approaches to teaching and patient care. Her research is geared towards improving personalized advertising strategies in healthcare contexts, utilizing data analytics to inform decision-making processes. She has contributed to the academic community with publications that examine the intersection of technology and nursing, reflecting her dedication to advancing the profession through research and practical applications.