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Elie Ofek is the Malcolm P. McNair Professor of Marketing at Harvard Business School. His research centers on new product strategies, technology-driven business environments, and consumer-oriented companies. Ofek's work explores the interactions between research and development (R&D) and marketing decisions, delving into themes of pricing and branding. He is particularly interested in understanding how companies integrate marketing input during the innovation strategy formulation phase and the implications of information technology for firms' marketing mixes and product offerings. Within his teaching portfolio, Ofek has delivered the required MBA course in marketing for several years and has served as the course head. He also teaches MBA electives and executive education courses on relationship marketing and innovation. Notably, Ofek has extensive academic credentials, holding a Ph.D. and an M.A. in Economics from Stanford University, along with a B.Sc. in Electrical Engineering from the Technion. Before entering academia, he worked as a development engineer at IBM's research center within the audio/video multimedia division.
The PhD in Business Administration is the primary doctoral degree encompassing various areas of study including Business Economics, Accounting, and Strategy.