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Elisa B Schweiger is an Associate Professor at King's Business School, King's College London. She specializes in Marketing, with a focus on retailing, technology, AI in retailing, multi-sensory marketing, and pricing strategies. Holding a PhD in consumer psychology from the University of Bath, Elisa employs a multi-method approach incorporating behavioral experiments, field studies, and text mining in her research. Her work has been published in renowned journals, including the Journal of the Academy of Marketing Science and the Journal of Retailing. She serves on the editorial review board of the Journal of Retailing and acts as an ad-hoc reviewer for several academic journals. Her research achievements have been recognized with multiple awards, including the Dean's Award for Early Career Researcher of the Year in 2022. Elisa teaches courses in Marketing Analytics, Research Marketing, and Retailing for graduate programs and executive education. Her contributions to the marketing field highlight her commitment to advancing knowledge and practice in consumer behavior and marketing strategies.
Requirements are consistent across King's Business School and Social Science & Public Policy departments for standard Master's entries.