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Elisabeth Bigsby is an Associate Professor in the Department of Communication and an Affiliate at the Center for Social & Behavioral Science. Her research focuses on persuasive health environmental messages and anti-smoking campaigns, specifically examining how various message features influence individuals' perceptions and processing of these messages. Dr. Bigsby aims to understand the factors that contribute to the success or failure of messages, thereby informing practices related to the design of persuasive communication. Her research interests encompass persuasion and social influence, message effects, health communication, and information acquisition.
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