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Elisabeth Honka is an Associate Professor of Marketing at UCLA Anderson School of Management, having joined the faculty in 2015 after serving as an Assistant Professor at the University of Texas at Dallas' Jindal School of Management for four years. Her research focuses on consumer search, particularly in the context of empirical industrial organization across various sectors, including financial services, auto insurance, and retail banking. Honka's interest in consumer search began during her time as a Ph.D. student at the University of Chicago Booth School of Business, where she completed her doctorate in 2010. Her experiences, such as obtaining price quotes for auto insurance, provided her with valuable insights into consumer behavior and inspired her dissertation on the subject. In addition to her research, Honka teaches pricing in both the full-time MBA and FEMBA programs at UCLA Anderson, sharing her expertise to cultivate a deeper understanding of marketing concepts among her students.
Department of Economics admits primarily for the PhD program.